On the masthead of the US Patent and Trademark Office website, we are told, “As the federal agency that grants patents and registers trademarks, we hold a treasure trove of data. Now we’re giving it to you - faster and easier than before.” I came to know this trove more slowly in the series of printed volumes that line many shelves on the fourth floor of Chicago’s Harold Washington Library Center. This booklet started in those stacks and then moved over to www.uspto.gov where I could more easily copy selections of abbreviated entries. The full listings include the names of trademark owners and other information. Looking through those volumes and the Patent and Trademark Office website, all of the goods and services of the United States of America feel present and in conversation with each other. The absurdities are abundant. In America, even the word “shit” as it relates to many forms of clothing, warrants a trademark, lest someone else apply it to their golf shirts or lounge pants first. 

On the government’s website, a search for a single word can easily register 15,000 results or more. The deformations and abstractions of language and common phrases provide hours of fascination. While the entirety of what people have trademarked is impossibly vast, I hope this booklet gives you a taste of the curiosities that exist on this online resource and in the library’s collection. 

Author: Marc Fischer
Year: 2023
Pages: 32
Dimensions: 5.5 x 8.5 in.
Cover: Softcover
Language: English