Once upon a time there was a shopping center just off Dam Square, a stone’s throw from the Madame Tussauds, not far from Primark, two streets across De Bijenkorf overshadowing the Magna Plaza, and just a couple doors down the Royal Palace in the middle of Amsterdam. It was the place where drag queen Tuu Lipa performed and Yeung sold eau de car engine oil. It was also where Mr. R looked for his human lover, where Inez became a millionaire, and where Yahoo launched its metaverse. “Welcome to the YAniverse,” greeted the Yahoo assistant…

Retail Vérité is the outcome of writing workshops organized by A Maior at San Serriffe. Through a blend of improvisation, larping and speed dating, the participants sketched characters and dialogues on-site. This cohort featured Anouk Asselineau, Alva Bücking, Katherina Gorodynska, Chieri Higa, SeungJi Jo, Simon Marsiglia, Christina Ntanovasili, Young Eun Park, Ignacy Radtke, Matthew Senkowycz, Maja Simisic, Mehmet Süzgün, Simone Wegman, Bruno Zhu and others.

A Maior is a clothing and home goods store located in the outskirts of Viseu, Portugal. Since 2016, an eponymous exhibition program has taken place within the shopping environment. A Maior is managed by the staff, the artist Bruno Zhu and his family. A Maior has been featured in exhibitions at Melly, Rotterdam; Frans Hals Museum, Haarlem; Kunsthalle Freeport, Porto; X Museum, Beijing; Life Sport and BQ, both Berlin. In 2022, A Maior was the writer-in-residence at San Serriffe in Amsterdam, who commissioned Retail Verité, A Maior’s first novella.